Ecoblue Analytics Logo
The client wanted to update their current logo. The company add sensors to the water to analyze in realtime the quality and different information about it.
After some discussions, there were two requirements:
- Separation between eco and blue.
- Provide information about relation of the company with water.
I was in charge of:
Used the shape of a water drop to integrate the "e" from ecoblue as part of the logo.
Moved the water drop shape from the "e" to "o" as a test.
Decided to keep the water drop on the "e". Also, selected full logo colors and different destributions.
After some discussions, it was decided to remove the "e" from the water drop. Also added the desire of:
- Give reference to a sensor.
- Provide higher importance to the word Analytics.